Storytelling in International Education

A bespoke course brought to you by

Learn how to write a great story in one-on-one or group training.

Let us help you! is a platform for storytelling. This means that we are looking for the story behind the news - the narrative that sets the scene for the reader, introduces the characters, explains the background or challenges to overcome, and has a plot (a beginning, middle, and end).

You might be used to writing content for your website, emails, brochures or press releases, but when was the last time you wrote a story?

Our bespoke course on Storytelling in International Education will help you write powerful stories that can augment your brand and create an emotional connection with your audience (i.e. international students, colleagues, etc.).

We are currently offering this course for individuals or groups - either remotely or face to face.

Send us a quick message to book a training session now.

We are also developing a self-guided, online version. You can subscribe to our newsletter and you’ll receive an alert as soon as the e-course on Storytelling in International Education goes live.

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Storytelling is one of the most powerful forms of communication.

Everyone loves a good story.

Everyone remembers a good story.

But can everyone tell a good story?

We know you've got plenty of success stories to share, but sometimes, it’s hard to know where to begin.

That's why we've created this bespoke course, specifically designed for international education professionals by experts who understand the nuances of our industry as well as literary techniques and best practises in marketing.

What will I learn?

Topics include:

  • How to generate story ideas
  • How to frame a story
  • Storytelling genres
  • Plot types and plot development techniques
  • Character development
  • How to tell a powerful story in only 500 words
  • Using video as a storytelling medium
  • Enabling students to share stories
  • Using students' stories to help promote your institution
  • Using storytelling to encourage peer engagement at your institution or company
  • And many more!

Individual or group training: Topics can be delivered face to face or remotely. Training can be delivered in a variety of formats: short spurts, half a day, or several days at a time.

Ecourse (currently in development): Each e-module will be 15-20 minutes and available 24/7 on-demand.

How this helps you:’s storytelling course gives you the framework you need to cure writer’s block and show you how to harness the power of your own voice.

  • You'll understand storytelling techniques and frameworks.
  • You’ll be able to use these storytelling techniques for stories of 500 words or 5000 or even longer.
  • You can immediately begin using these proven techniques to write success stories for and to write powerful stories across other marketing channels.
  • You'll learn how to write stories quickly and feel less intimidated by the writing process.
  • You'll receive tips and techniques to shape student's stories.
  • Our course can count as part of your CPD (Continuing Professional Development).
  • Teachers can apply these techniques in the classroom as well, when helping students tell their own stories.

Get training now!

There's no need to wait for the online course. We can start helping you today, either remotely or face to face.

Send us a quick message to get training now.

Or subscribe to our newsletter and you’ll receive an alert as soon as the e-course goes live.

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Are you looking for help to create your own stories, improve your marketing and recruitment efforts, or enhance your international growth strategy? Learn more about how Jackfruit Marketing can assist you.

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