Wins the Silver Award for Best Start-up of 2017

International education industry celebrates entrepreneurship

November 1, 2017

London, UK

silver winner best startup award has just picked up the Silver Award for Best Start-up in the first annual Women in International Education Awards hosted by Lead5050, a global professional network supporting gender equality in the international education industry.

“Winning the silver award is an exciting achievement for The platform is only a few months old, and to receive this recognition so early on confirms the fact that FruitFame is an innovative new business that fills a gap in the industry,” beamed's owner and managing director Jacqueline Kassteen.

As the only industry platform for storytelling, provides people with a new way to tell their stories of success. Professionals working in international education can create their own Author Profile and publish a story in their own words, which gives typical news or best practice case studies a more personal, authentic voice.

“I believe in transparency and in celebrating our victories and achievements every step of the way, as we work to promote the value of international education and enable others to fulfill their dreams of travelling, studying, living and working in a more globalized world."

Jacqueline continued, "I launched my two companies in the space of 14 months, and entrepreneurship has been an incredible journey thus far. It’s an honor to win this award and a sign of more great things to come!"

The inaugural WIE Awards received over 400 nominations, and FruitFame was announced as a finalist in autumn. The winners were revealed during the awards ceremony in Berlin, Germany on October 28th.

More information about can be found throughout our site, and readers are encouraged to create their own Author Profile, share a story, or contact us any time.


About is a platform that enables international education professionals to showcase success stories that move the needle in marketing, branding, recruitment, enrollment and retention. The site inspires both professionals and prospective students through best practice examples, and also allows decision makers and stakeholders to benchmark their marketing and recruitment efforts against other institutions, organizations, and countries.

About Jackfruit Marketing is the brainchild of Jackfruit Marketing, a boutique consultancy, project management and training company that offers marketing expertise in the international education industry. They specialize in recruitment and retention strategies through the use of online and offline marketing techniques, social media, alumni, agency partners, product development, as well as competitive analysis and research. They also offer training sessions, interactive workshops and masterclasses to aid professional development.

Jacqueline Kassteen is the Owner and Managing Director of Transformative Marketing Solutions, which controls Jackfruit Marketing and A popular plenary speaker and thought leader, Jacqueline has nearly 20 years of marketing experience in international education, student travel, publishing, lead generation, retail and financial services. For more information, please contact us.


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FruitFame wins the silver award for best start-up of 2017