FruitFame gives you the opportunity to share your success stories, of which there are many in our industry, each one deserving its own spotlight.
This is not a sales platform. This website is about results. It’s not a place to simply record your observations on what you think should happen or might happen, nor is it a soapbox to tout opinions.
When writing your story, try to put yourself in the readers' shoes. They probably don’t want to read a sales pitch or text that over-sells an institution or company. On the other hand, they would appreciate a story that explains the goals or the challenges you were trying to overcome and gives examples of the solutions or outcomes you achieved.
The more personal you can make your story, the more authentic, unique, and valuable it will be.
We also encourage you to write original content. Simply re-publishing a press release is not storytelling. Instead, if you have a press release, use it a base for your story and add a personal touch through the use of more detailed content and imagery or video.
Stories can be as detailed or as long as you like. We recommend at least 500 words, ideally 1000. The longer it is, the richer the result.
In order to gain trust from readers, make sure your facts are accurate and timely. It’s also a good idea to link to external sources that back up any data and statistics you cite.
FruitFame stories should appeal to industry colleagues, stakeholders, students and parents, since all of them are FruitFame readers.
Fruitfame exists to help others, so if you want to promote your institution, organization or company, then please do so via storytelling.
Please note that if you post overt advertizing in the guise of a FruitFame story, the content will be taken down and reviewed against our publishing guidelines.
If you’re looking to promote your brand, we have a variety of advertizing options to ensure you achieve optimum exposure.
Finally, this probably goes without saying, but you can only use our site for lawful purposes. You may refer to our Legal Terms and Conditions for more formal content standards (e.g. content must not promote illegal activities, threaten or harass others, etc.).
We encourage you to explore FruitFame.com and read through some stories to get an understanding of the type of content that appeals to readers. You can browse by fruit type, region, or any of our 18 content themes.
Even seasoned pros can feel intimidated by that tiny blinking cursor and vast blank screen. If you feel stuck on where to start, here's a few tips and suggestions:
If you don't have the time or resources to create something but you know you have a great success story to share, then let us do it for you. We have a team of writers who know our industry and can write your story, gather up visuals and even interview your colleagues or partners.
The story will still be published in your name, so the spotlight is all yours.
Contact us if you'd like some assistance.
Our brand new bespoke e-course is specifically designed for international education professionals by experts who understand the nuances of our industry as well as literary techniques and best practises in marketing.
Our first module will be live in Q4 2017.
Ready to begin? Great! Publishing a story is a quick 3-step process.
1. Create your own author profile.
Your author page is like an industry-specific version of LinkedIn. You can include a descriptive biography, portrait, as well as links to your website, social media accounts and membership organisations.
Each time you publish a story, you'll earn one spotlight in your author profile. The more you post, the more famous you'll become!
Your author page also serves as a “digital briefcase” for all of your stories. And even if you change jobs, your success stories will always be connected to your author page. So your results stay with you!
2. Choose a fruit.
As mentioned above, we currently have four fruit categories (more will be released this year). Stories must align to one fruit category, but you can pick as many relevant themes and regions as you like.
3. Tell us your story.
The final stage in the publishing process enables you to enter a title, subtitle, goal and result. Be sure to include a strong visual as your featured image, which acts like a calling card for your story.
In the goal section, we provide some tips to inspire your writing, such as:
This section gives you the chance to outline the story background and set the scene. You can include an image(s) here too, which is helpful to create a “before-and-after” effect.
The next section is the heart of your story. This is where you explain things like:
You can add more images and video after this section, too.
Plus, if you're not ready to publish yet, you can preview it and save your story for later. Next time you login, you can pick right up where you left off.
You can click the PREVIEW button to see how your story will look before it's live, or click the PUBLISH button to finalize the process.
Once you have published, be sure to share your success story with your network. We’re sure they’ll enjoy reading it!